Changing careers isn’t always easy – especially when pivoting into a competitive field like business.
However, having a unique career path with a background in non-conventional industries can be an asset when trying to earn a place at business school and also when searching for jobs in competitive fields such as management, finance and consulting post-graduation.
TopMBA caught up with Jonathon Simister, MBA graduate from London Business School and Global Business Manager at Wipro Limited, to find out how going to b-school helped him realize his true potential and drastically change career plans.
Pivoting into marketing and the MBA
Jonathon began his university education at Swinburne University of Technology, which he graduated from with a Bachelor of Aviation degree and dreams of becoming a pilot.
However, his career took a different direction to the route he first imagined. In fact, in the four years that followed, Jonathon worked across sales and marketing roles for engineering and travel companies, such as Virgin Australia and Liquid Interactive – experiences he says helped him re-evaluate his longer-term career direction.
In 2015, Jonathon had effectively pivoted into marketing. He started working at Expedia Inc., first as a Partner Marketing Manager, then as a Senior SEM Specialist. Despite not finding a job in the aviation industry, he says the combination of his engineering knowledge and experience in marketing helped him succeed in the more commercial aspect of the role and wanted to consider a career in business.
He said: “When I was working at Expedia, I started to think about my medium to long-term career pursuits. I had been working for five years, building up a solid career foundation in sales and marketing, and marketing was a career path that I liked and found energising.
“Of the senior executives that had roles that looked interesting to me, the MBA was a common theme among them, and conversations with this network was the impetus to get serious about applying. I began planning to get an MBA to advance my career in marketing.”


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